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All About Real Estate Wholesaling?

One of the safest and best ways to get involved in real estate is a real estate wholesaling strategy. Many millionaires have built their fortunes through real estate investing more than any other form of investment. Real estate offers many benefits and advantages over other forms of investment, such as valuations, tax benefits, leverage, equity building, and cash flow.

It’s not a quick and easy way to get rich. Through hard work and a commitment to learning and upskilling, real estate investing can be an effective way to create wealth when properly applied and strategically directed.

Real Estate Wholesaling doesn’t necessarily require money to get started. In many cases, it is just connecting the dots and making a deal.

In this article, you will get to know about real estate wholesaling, how real estate wholesaling works, how to start real estate wholesaling, and some of the best books on real estate wholesaling.

Real Estate Wholesaling
Real Estate Wholesaling

Table of Contents

What is Real Estate Wholesaling?

Real estate wholesale is a business in which a wholesaler sells real estate for a profit on behalf of the owner of the real estate. A wholesaler and a seller make a contract, and finally, the wholesaler sells to another buyer.

The wholesaler has not purchased any property. Instead, a temporary contract with the owner gives you the right to sell it on their behalf and keep the profits yourself.

Basically, it consists of seven steps:

  • Find a seller
  • Determine an ARV
  • Estimate repair costs
  • Negotiate a price
  • Sign a bill of sale
  • Find a buyer
  • Close a deal.

Many real estate investment professionals say the quickest way to get into real estate investing is through a real estate wholesale strategy.

How does Real Estate Wholesaling work?

A wholesale real estate transaction is a contract between a seller and a wholesaler. A wholesaler contractually promises to sell a property for a minimum price on a specific date. This may require a large investment. A wholesaler may agree to sell the property for $150,000 within 90 days.

After signing the contract, the wholesaler finds a buyer. The buyer takes over the contract. The wholesaler’s goal is to sell the property for more than the amount stated in the contract. A wholesaler may try to sell the property for $175,000 if the contract states that the price is $150,000. The difference between the execution price and the selling price is called the “spread” which is the profit of the wholesaler. In this case, it will be $25,000.

How to Start Real Estate Wholesaling?

First, you need a marketing strategy to attract sellers and find off-market properties. Marketing strategies include direct marketing, online advertising, cold calling, and search engine optimization (SEO).

Check your state’s wholesale laws or contact a local attorney. Some states have regulations that must be followed.

You also need a network of prospective buyers. Buyers in wholesale real estate transactions are often real estate investors willing to pay cash. You can find investors on social media platforms such as Facebook and LinkedIn. You can also attend local real estate investment conferences. Some investment groups offer wholesale training.

After building a network, you need to call people when you put your property up for sale.

Best Real Estate Wholesaling Books

Below are some of the best books on real estate wholesaling:

The Real Estate Wholesale Bible – By Than Merrill

Written by businessman, entrepreneur, national speaker, and veteran real estate investor Than Merrill. Than Merrill is the founder of, and the founder of CT Homes, LLC, a residential redevelopment company. He has completed thousands of real estate transactions.

Than focuses on the mechanics and systems involved in wholesale trading, namely, the marketing equation such as Finding deals and building your marketing presence. This is a very big factor in wholesale trading.

The Real Estate Wholesaling Bible: The fastest and easiest way to start investing in real estate, ideal for anyone wanting to learn how to make money without dealing with renters or swinging a hammer.

The Art of Wholesaling Properties: How to Buy and Sell Real Estate – By Aram Shah and Alex Virelles

Written by Aram Shah and Alex Virelles to share A to Z insights for creating the fastest, most profitable ways to turn paper in the wholesale market. Aram and Alex provide step-by-step instructions for specific resources so readers aren’t left behind or confused about what to do next.

The Art Of Wholesaling Properties: How to Buy and Sell Real Estate without Cash or Credit is a comprehensive guide to wholesale, covering virtually every wholesale niche.

If You Can’t Wholesale After This: I’ve Got Nothing For You – By Todd M. Fleming

Written by Todd Fleming, investor, educator, and entrepreneur. Todd is the founder of The Kingdom Real Estate & shares his experience in real estate investing and financing.

Todd writes this book for people who are tired of the traditional rat race and corporate world. Todd’s first transaction closed when he only had $11 left in his bank account. Todd believes this book will help bring the idea of ​​owning your own real estate investment business to life.

If You Can’t Wholesale After This: I’ve Got Nothing For You… explains that the Network Is Your Net Worth, thinking big, emotional intelligence, and attracting what you think. It will also show you step-by-step how to make your first investment transaction without cash or credit.

Wholesaling Real Estate: A Beginners Guide – By Brent Driscoll

Written by Brent Driscoll, who’s a writer of different real estate investing books such as Real Estate Lead Generation: The Quick and Easy Way to Generate Real Estate Leads, Flipping Houses For Profit: A Comprehensive Guide on How to Flip Houses for Maximum ROI, & others.

Brent writes this book from the beginner’s point of view understanding that the wholesale approach might be the easier (but difficult) manner to get started in real estate investing made due to the NO MONEY down, innovative technique.

Wholesaling Real Estate: A Beginners Guide is going into element on a way to discover offers, that is, locating your seller, e.g. the use of craigslist, bandit signs, mailing lists, yellow letters, postcards, etc. He additionally teaches you a way to compare the property, make the provider of a deal, locate a buyer, and finally close the deal.

My Life and 1000 Houses: 200+ Ways To Find Bargain Properties – By Mitch Stephen

Written by Mitch Stephen, who has been an innovative real estate investor for over 20 years. He has also written My life and 1000 Houses: The Art of Owner Financing.

My Life & 1,000 Houses: 200+ Ways to Find Bargain Properties dives intensively into locating offers and marketing. From branding your signature, and letterheads, customizing your clothes, making large vehicle signs, the use of billboards, sponsoring sports activities teams, newspaper classified, to signs, & free to paid advertising.

Wholesaling 101: The Beginner’s Guide To ‘No Money Down’ Real Estate Investing Strategies – By Carol Sankar

Written by Carol Sankar who’s a worldwide real estate investor, and high-level R&D business consultant. She authored different books including, The Confidence Factor for Women In Leadership.

She credits her achievement with her very own company failure, now no longer that she become a failure however Corporate America failed her for the duration of a layoff. In her very own words, she described her future declaring, I insisted that I might now no longer permit my lifestyles to be described by Corporate America…I knew that I desired to put money into real estate.

How To Become A Wholesale Millionaire – By Mark Lane

Written by Mark Lane who’s an entrepreneur and real estate investor. Mark went from food stamps, foreclosure, bankruptcy, and working up to 3 jobs to achieve financial freedom. Mark now has the time and freedom to do what he loves and he enjoys displaying others the same.

How To Become A Wholesale Millionaire is an in-depth step-by-step method for real estate wholesaling. The book is written that is going over the fundamentals to the superior in getting to know the calculations while studying a property.

Tim Bell’s Wholesale Flight Plan: A Step-By-Step Guide To Wholesale Real Estate Success – By Tim

Tim spent maximum of his life training, managing, and training. He has gained considerable knowledge in the real estate investment field to effectively train, instruct, and help others in real estate investment. He is a certified Real Estate Agent Pre-Licensing Instructor and he has been provided a couple of training awards.

Tim divides his book into seven steps, beginning with the fundamentals, figuring out key neighborhoods, studying the property, clause, contracts, and paperwork.

The Book On Investing In Real Estate With No (And Low) Money Down: Real-Life Strategies For Investing In Real Estate Using Other People’s Money – By Brandon Turner

Written by Brandon Turner who is the VP at and an active real estate investor. Brandon invests in all forms of offers, Apartments, Fix-and-Flips, Buy-and-Hold properties, etc.

This book gives itself a couple of techniques and isn’t especially targeted at real estate wholesaling. Real Estate Wholesaling is simply one approach that lets the investor to make an investing deal with nearly No Money.

The Creative Real Estate Marketing Equation: Motivated Sellers + Motivated Buyers=$ – By Omar Johnson

Author Omar Johnson is a serial entrepreneur specializing in SEO, offline and online marketing, and real estate investors. Omar is also a real estate investment coach and business consultant, focusing on creative real estate investment techniques such as Wholesaling, Leasing Options, Etc.

This book is written from a marketing perspective, so there are many techniques that show you how to find and contact sellers and buyers. Marketing is a big part of overall wholesale and real estate investing.

Everything Wholesaling: The Ultimate Guide To Wholesaling Real Estate – By Carol Stinson

Written by Carol Stinson. This book is all about wholesaling and touches on many topics on the marketing side of wholesale real estate like recognizing motivated sellers, expired MLS listings, driving for dollars, etc.

This book also covers some creative wholesaling such as wholesale foreclosures, wholesale short sales, REO properties, LLC sales, etc.


A general principle in real estate wholesale strategy is the value of knowing how to market. For this reason, many authors contribute marketing concepts and marketing strategies.

The market has many resources for learning about real estate wholesaling strategy. Learning how to invest in real estate is neither rocket science nor computer science. But it still requires education. In fact, the market should be flooded with wholesalers, but it’s not. Wholesale does not require money to close a deal. But with the right mindset and education, it still takes time to close these deals.

Further Reading: Relevant articles

Click on the below link to read relevant articles.

FAQs: Frequently Asked Questions

What is real estate wholesaling contracts?

A real estate wholesaling contract is a short-time period funding approach wherein the wholesaler hopes to make money within 30 days. Though real estate wholesale laws vary state by state.

What is virtual real estate wholesaling?

Virtual real estate wholesaling includes shopping for and promoting assets remotely, without ever traveling it in person. This transaction takes place through a pc or smartphone, and investors will sign the vital documentation electronically.

Do I need a real estate license to be a wholesaler?

First check with the local attorney to be sure, however, maximum states do not require a license, provided that you are now no longer definitely dealing with the sale. You’re simply performing as a middleman withinside the transaction.

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